All elections are interesting and Bihar is no exception. If one captures the Bihar political scenario in a script, it will be befitting popular Netflix series House of Cards. Image Courtesy: Satish Upadhyay In the fiercely fought Bihar elections, amidst…
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Social Dilemma
Ankhi Das, Public Policy Director, Facebook India and South Central Asia, at her office on March 3, 2014 in New Delhi, India. (courtesy TIME.com Priyanka Parashar—Mint/Getty Images) Facebook is not new to controversies. The brand which was started from a…
तू न थकेगा कभी, तू न रुकेगा कभी… More Please
तू न थकेगा कभी, तू न रुकेगा कभी, तू न मुड़ेगा कभी, कर शपथ, कर शपथ, कर शपथ, अग्निपथ अग्निपथ अग्निपथ। Legend Amitabh Bachchan turns a year older today and it brings me close memories of the only time I met…
Republic of Hate
Republic of Hate: Stop Hate for Profit “We all are in the business of building brands and a strong brand is the foundation on which you build a strong business. And at the end of the day, as everybody would…
Political canvassing in the Digital (Covid) Times
With the outbreak of COVID-19 the upcoming elections (in Bihar and other states) are getting all set to go online using various digital platforms. This would also mean that in the post-COVID era, the political campaigns will also no longer…
@home
The entire world is witnessing the impact of Covid-19 in different facets of life. The outbreak, lockdown measures led to being confined to 4 walls of the home and work from home (WFH) now has become the new normal for…
“So many books, so little time.”
“So many books, so little time.” With the Covid-19 outbreak the whole world has changed. Compelled to stay indoors within the four walls, people are picking new hobbies or using their old interest to keep themselves positively occupied. From cooking, gardening,…
ADvantage
“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it.” – Amy Pascal The COVID-19 crisis is an unprecedented one, shocking and shaking the world by a big unpleasant surprise.…
Joking on Self
Remember the Trivago ad. Well anyone watching TV in 2018 or going online could not miss the super bombarded- Trivago ad, which as per the BARC data was one of the top 10 most advertised brands on television. The ad not…
Drones to the Rescue
As villages, cities across the country slowly open up after the lock-down because of the Covid-19 pandemic, it exposes the big holes in local supply chains and in how governments access people across dense urban clusters and remote village areas.…