As the world struggles with the global health pandemic Covid 19, trying to live with the new normal of social distancing, tens of thousands of US citizens are taking to the streets. These men and women are out there to…
Author: Anup Sharma
Going Viral
The role of communications becomes very critical during crisis. With the world facing the unprecedent pandemic – Corona Virus (Covid 19), brands and corporates are scrambling to craft messages reacting to the changed reality while being senistive to the situation.…
Speedaters of Storytelling
With Covid 19 pandemic spread we all are now grappling with a new way of life with the digital media being our lifeline. Today if someone asked when was the last time you moved your eye away from your mobile…
Electioneering in the Digital (Covid) Times
“THIS IS NOT AN ELECTION RALLY. THIS IS A VIRTUAL RALLY TO BOOST THE MORALE OF THE PUBLIC AGAINST THE COVID-19 PANDEMIC” : Amit Shah, senior BJP leader at the Bihar Jansamvad (virtual) rally. An election in the backdrop of pandemic…
Run…Learn
“The miracle isn’t that I finished. The miracle is that I had the courage to start.” —John Bingham, running speaker and writer Elisha Nochomovitz loves to run. But with Covid 19 pandemic effecting the whole world and staying indoors becoming…
Infodemic in the age of Pandemic
As the world fights the coronavirus Pandemic, there is the other ongoing virus of fake-news. Image Courtesy : Daily Hunt Incidentally one of the first recorded “fake news” goes back to days of Mahabharata: Ashwatthama, son of Drona, is an…
ThumbStoppers : The age of Snackable Content
मेरे पास आओ मेरे दोस्तो एक किस्सा सुनो । When was the last time you checked your mobile screen? How much time did you spend on what you read uninterrupted before “bouncing off” to next? There is 67% chance that…
Game of Thrones
All elections are interesting and Bihar is no exception. If one captures the Bihar political scenario in a script, it will be befitting popular Netflix series House of Cards. In Bihar, the national party Bhartiya Janta Party (BJP) has been…
Covid Change
As we now get used to the ‘new-normal’ living with the Covid-19 pandemic, till a vaccine is found, we see an unprecedented shift in the human behaviour. Normally any change in behaviour takes time – 66 days before a new behaviour becomes…